The Journal

The House of Sapphire Journal: free, practical guides on UGC, social media content systems, content capture days, and brand foundations. Each article is free to read, with an expanded PDF edition available to download.

The UGC Playbook: How to source creators, write briefs they can actually shoot, license the footage properly, and know what good UGC really costs.
The Social Media Content System: Content pillars, a realistic cadence, and a batching method that gets a service business off the daily scramble.
The Content Capture Day Guide: How to prepare for, run, and get a month of usable content out of a single shoot day — with the shot list we use.
The Brand Foundations Kit: Voice, visual system, and the ten assets every small brand needs before it spends a dollar on advertising.

House of Sapphire: House of Sapphire is a women-owned social media management studio based in Denver, Colorado. It runs social media management, UGC and creator content, and editorial content production for brands across the United States, with social advertising, email marketing, Google Ads, SEO, and branding alongside.

Email hello@forsapphire.com or book a 30-minute discovery call. Denver, Colorado, Mon–Fri, 9–6 MT.

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