Google Advertising
Spend that earns its place.
Search ads, display, performance max, and shopping campaigns — set up cleanly, monitored daily, refined every week. We don't 'set and forget.' We ship spend that works as hard as your retainer.
What's included
- Account architecture and conversion tracking setup
- Keyword research, negative lists, and audience strategy
- Search, Performance Max, Shopping, and YouTube campaigns
- Ad creative, copy, and landing page recommendations
- Daily monitoring with weekly optimization sprints
- Monthly reporting on spend, CPL, ROAS, and pipeline
The process
- Foundations. Conversion tracking, account audit, and a clean campaign architecture.
- Launch. Campaigns built around your highest-intent audiences with controlled spend.
- Optimize. Weekly bid, audience, and creative refinement. Monthly creative refresh.
- Scale. Compound winners, kill losers, and grow spend only where it earns its place.
Frequently asked
What is your minimum ad spend?
For Google we recommend at least $2,500/mo in media to gather meaningful data. Below that, paid search is rarely the best lever.
Do you charge a percentage of ad spend?
No. Our retainer is a flat fee scoped to the work, regardless of media spend. Your dollars go to media, not to us scaling our cut.
Will you work with my existing Google Ads account?
Yes. We start with a structural audit and either rebuild in-account or fork a clean version, preserving conversion history.
Can you handle Bing/Microsoft Ads too?
Yes — and for some industries (B2B, professional services) it is genuinely worth running.
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